Are Your AI Video References Still Current? Recheck the Source of Truth Before You Generate Again
By Fay / Sep 09, 2026
Approved references can become wrong when products, packaging, markets, talent, or campaign context change. Use a REFERENCE FRESHNESS RECORD to classify sources as CURRENT, SUPERSEDED, CONFLICTING, or UNVERIFIED, refresh only what changed, and establish a current source baseline before BACH generation.